Title & Subtitle: The app’s title, “Otter Voice Notes,” uses 17 of the 30 characters Apple allows. All in all, it does a good job demonstrating the various features of the app within the screenshots it uses through the imagery and callout text. Nearly each image includes callout text with the screenshot, such as “record and review notes in real time.” The images they accompany show different aspects of the app, such as the team notes and organizational features. This creates a sense of continuity between the images, which is then repeated for the sixth and seventh screenshots. The first two have the same phone matching between the images. Otter uses eight screenshots, each showing the phone on a blue background. It creates a recognizable brand image, and the use of calming blue colors on a white background makes it easy on the eyes. While it may not be the top app for many keywords, it’s still in the top three for “share notes” and “transcription” terms, as well as the top ten for relevant terms like “meeting recorder” and “transcribe.” Its rankings for call recording terms are a little lower – Otter ranks 17th for “call recorder for iPhone,” 23rd for “record my call” and 26th for “call recorder.” For those, it’s outranked primarily by apps designed specifically for call recording, but there are other apps that provide call transcriptions that outrank it for those terms.Ĭreatives: The app’s icon turns the “Otter” name into sound bars, which mirror the shape of the word while only using the letter “O” and lines of varying length. On the Apple App Store, Otter Voice Notes is the top app for its name, as well as “share records” and similar terms. Of course, an app is only useful when people can find it, so is its App Store Optimization up to par, or is it hidden in the search results? For this week’s App Store Spotlight, we take a look at Otter and see if it’s coming through loud and clear. It offers a number of tools for searching, saving and sending conversations, making it useful for taking notes on meetings, interviews and more. Otter Voice Notes is a speech-to-text app designed to create transcripts of voice conversations. Otter Voice Notes App Store Spotlight February 26th, 2019

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